Following a controversial statement by Ben & Jerry's, which criticized the U.S. for existing "on stolen land," the brand's consumers are advocating for a boycott akin to the Bud Light incident.
The ice cream manufacturer used its official Twitter platform to urge patrons to contribute to "returning" indigenous lands, suggesting they commence with Mount Rushmore. The post, published on Independence Day, provoked a strong backlash from social media audiences.
"This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it," Ben & Jerry's wrote on its Twitter account, linking to a relevant blog post on the topic.
"Ah, the Fourth of July. Who doesn't love a good parade, some tasty barbecue, and a stirring fireworks display?" the company ice cream company wrote. "The only problem with all that, though, is that it can distract from an essential truth about this nation’s birth: The US was founded on stolen Indigenous land.
"This year, let’s commit to returning it. Here’s why we need to start with Mount Rushmore."
The digital uproar was almost immediate, as numerous users demanded a boycott of the brand.
Give ALL of your property and land back to the Native Americans right now then... or shut up.
— Tim Young (@TimRunsHisMouth) July 4, 2023
Jeremy Redfern, Florida Governor Ron DeSantis's press secretary, refuted the assertion that the U.S. is situated on stolen land with a straightforward response, "No it doesn't."
"Make @benndjerrys Bud Light again," conservative country singer John Rich wrote.
"Long overdue for the Bud Light treatment. You hate the country, fine. We won't buy your product. All good," another user responded.
Sounds good. Let's start with with giving away Ben and Jerrys.
— ???? Katherine Brodsky (@mysteriouskat) July 5, 2023
In June, Ben & Jerry's declared its decision to cease advertising on Twitter, attributing the move to an alleged increase in "hate speech" on the platform since its acquisition by Elon Musk. In a blog post, the ice cream firm expressed its deep concern over the evolving dynamics at Twitter following Musk's purchase last fall. It pointed out a significant rise in hate speech, while content moderation appears to be nearly abandoned.
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