Self destruction or pure genius? Burger King U.K. is currently under fire after they tweeted, “Women belong in the kitchen.”
However, before you jump the the sexism bandwagon, you should see the rest of their message. They wrote three tweets in honor of International Women’s Day.
“Women belong in the kitchen,” the first one read.
The second one said, “If they want to, of course. Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD"
Burger King concluded, "We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!"
The fast food company received TONS of backlash after that series, to which they responded, "Why would we delete a tweet that's drawing attention to a huge lack of female representation in our industry, we thought you'd be on board with this as well? We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career."
However, they soon after deleted all four of those tweets and instead offered an apology. They said, “We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.”
Burger King UK added, “We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that.”
We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that.
— Burger King (@BurgerKingUK) March 8, 2021
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