National Burrito Day falls on Thursday, April 4. Millions will visit their favorite spots to celebrate.
Chipotle is spicing up the celebration with a new game. It offers a buy-one, get-one code and a chance to win free burritos for a year.
The game, called the Burrito Vault, opens on April 2 at 12 p.m. PT. It's open to all burrito enthusiasts. Participants will face a digital word game challenge. The goal is to win a special prize.
Chipotle's game draws inspiration from popular online puzzle games. They've created their own version involving word combinations.
Players must guess two possible Chipotle order combinations, ingredient by ingredient. The game has over 1.34 billion combination possibilities.
You can try your luck at the Burrito Vault four times daily between April 2 and April 3. Winners of the game enter a sweepstakes. Chipotle will select 53 fans to win free burritos for a year.
Chris Brandt, Chipotle's chief brand officer, emphasizes the opportunity for free burritos. "We are launching Burrito Vault ahead of National Burrito Day," he said.
Brandt mentioned, "Burrito Vault is inspired by the popularity of word puzzles." It caters to fans and team members alike.
To top off the celebration, Chipotle offers free delivery on April 4. Use the code "DELIVER" at checkout on their app or website.