Last fall, CNN reassigned Don Lemon from his prime-time slot to a morning show, where he now co-hosts alongside Poppy Harlow and Kaitlan Collins.
Since his reassignment, Lemon has allegedly been abusive towards his co-hosts, causing stress among his staff. Additionally, he has contributed to a further decline in the network's morning viewership.
For a long time, CNN has struggled to keep up with its cable news rivals, Fox News and MSNBC, during the morning hours. However, the situation has not been this dire in recent memory.
According to The Wrap, the updated program featuring Lemon is the network's lowest-rated morning show in nearly a decade.
According to The Wrap, "CNN This Morning," hosted by Don Lemon, Poppy Harlow, and Kaitlan Collins, which launched on November 1, 2022, has attracted the lowest viewership among adults 25-54, the crucial demographic for cable news, and the second-lowest total viewership among all versions of the network's morning programming since the debut of "New Day" in June 2013, as per Nielsen data.
CNN’s alcoholic anchor, @donlemon, is about to get his comeuppance. CNN is suffering it's worst ratings in 9 years and Don Lemon’s hateful, jealous, attitude towards his female cohosts is losing the small audience they have left. pic.twitter.com/tZICXFjkwr
— 𝔹𝕦𝕕… (@bud_cann) February 11, 2023
To be specific, Lemon has caused a total viewership decrease of 16.2% compared to the latest version of "New Day." In the target demographic, viewership has declined by 21% within the first three months of the show's airing.
"CNN This Morning" attracts fewer than 400,000 viewers daily.
It seems that only Lemon's new co-hosts and producers have rejected him as vehemently as his viewers. A recent report from the New York Post uncovered that Lemon has been yelling at his co-host Kaitlan Collins and continues to exhibit abusive behavior towards his behind-the-scenes staff.
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