Holy Nipples Batman! Adidas Tweets Uncensored Collage of Naked Breasts

WARNING: SENSITIVE CONTENT & NUDITY

In an attempt to be woke, Adidas shared a photo of bare naked breasts on Twitter to promote their new sports bra range on Wednesday.

They wrote, "We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them."

However, the German sportswear company isn't quite getting the response they expected on their display of 25 uncensored sets of breasts.

Fox News reports:

The campaign seems to have gained Adidas exposure, with users responding very strongly to the stark images that reminded at least one person of "page 3," a reference to the Sun newspaper's now-defunct feature of a naked woman in every paper. 

Seth Dillon of the Sacramento Bee tweeted: "Okay, but so are penises and vaginas. Your reasoning for showing breasts leaves you with no reason not to post full nudity." 

Another user poked fun at the company’s attempt to use stigma as a reason for the campaign, asking, "Will you show us penises too (circumcised and uncircumcised) of different shapes and sizes for the pant/boxer set?" 

"No stigma," wrote another user. "But if I’m buying some socks, I’d like to see what the socks look like. I know what my feet look like." 

Adidas told Fox News that "a sports bra is the single most important piece of workout apparel for those with breasts."

"The confidence and support it gives can have a significant impact on someone’s performance and ability to stick with sport," they argued. "That is why we have re-engineered our entire portfolio, catering to more bodies and workouts than ever before."

When asked why they chose photos of naked women, Adidas claimed that the gallery was designed to show "just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount."

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