According to reports, future NFL Hall of Famer Tom Brady is venturing into the world of NFT platforms, in addition to his lines of workout clothes, food, supplements, and other endeavors.
The Super Bowl winning player is launching an NFT platform called Autograph.
NFT stands for non-fungible tokens, which are "pieces of digital content linked to the blockchain, the digital ledger system underpinning cryptocurrencies such as Bitcoin and Ethereum," CNN explained. "While those cryptocurrencies are fungible, meaning you can trade one Bitcoin for another identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership."
"Autograph will bring together some of the world's most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors," said Dillon Rosenblatt, co-founder and CEO of Autograph.
Autograph has already launched a website that lists Brady as founder and chairman. Also listed on the board of advisers is Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings founder Paul Liberman, Dodgers, Warriors co-owner Peter Guber, and DraftKings North America President Matt Kalish, among others.
This could be a lucrative venture for Brady, whose rookie card recently sold for $2.25 million, which is the highest price paid for the NFL card. The sale was made on Friday through online sports auction house Lelands, according to New York Post.
"Tom Brady continues to shatter records both on and off the football field," said Lelands President Mike Heffner.
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