In her recent Instagram update, Polyana Viana made a powerful statement both as a combatant in the octagon and a social media influencer.
Despite being a fighter hailing from Brazil with close to 725,000 followers on Instagram, Viana is not yet a household name among many fans. However, the trend appears to be shifting.
Her most recent post, showcasing a transparent outfit, has caused quite a stir, going massively viral. It seems evident that Viana is strategically aiming to expand her fanbase, leveraging the power of viral posts such as this to achieve her goal.
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Viana boasts a professional record of 13 wins and 5 losses, with her most recent victory dating back to November 2022 when she defeated Jinh Yu Frey with a first-round knockout in less than sixty seconds. Her next challenge is scheduled for August 12, 2023, when she will face Iasmin Lucindo.
If she secures a win in this upcoming fight, Viana would have an impressive tally of 4 wins and just 1 loss in her last five bouts, an impressive record to go with her impressive looks.
In the interim, Viana seems to enjoy sharing audacious and viral content for her Instagram followers.
A fighter cannot be expected to devote all their time to training in the octagon. It's equally crucial to engage with fans on social media platforms like Instagram to maintain visibility and connection.
Moreover, there's a well-documented history of women associated with the UFC leveraging social media for lucrative returns.
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