McDonald's is ending February with an anime twist. Starting Feb. 26, it's launching a "WcDonald's" campaign globally. This includes manga packaging, four anime shorts, and a new sauce.
The campaign taps into anime's cultural surge. Tariq Hassan from McDonald's highlighted anime's influence and fan involvement. "The WcDonald's universe...celebrates their creativity," Hassan stated.
The new "Savory Chili WcDonald's Sauce" is a mix of ginger, garlic, soy, and chili flakes. It's inspired by anime heroes' boldness.
Japanese artist Acky Bright designed the manga-themed packaging. It features WcDonald's Crew characters and digital manga codes.
Customers can access new digital manga every Monday for four weeks. This initiative starts on Feb. 26 and runs until March 18.
Acky Bright expressed joy in bringing WcDonald's to life. He loved creating a vibrant, manga-inspired world for fans.
Los Angeles will host a real-life WcDonald's event on March 9 and 10. It includes immersive dining with 360 projection mapping.
Reservations for the LA event open Feb. 28 on OpenTable. Search "WcDonald's Immersive Dining Experience" to book.