All of a sudden the whole world woke up offended over the names of food. In addition to Aunt Jemima syrup and Uncle Ben's Rice, Eskimo Pies has announced that they will also be changing their image in order to be less derogatory.
The frozen dessert, owned by Dreyer's Grand Ice Cream, announced on Friday that they will be making a name change so that the brand reflects their "people values."
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” the company said. “This move is part of a larger review to ensure our company and brands reflect our people values,” it added.
“Along with the name change, the company will alter the treat’s marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment,” they added.
Conservative Fighters reports:
Last week, Quaker Oats announced it would change the name of Aunt Jemima due to a “racial stereotype.”
“The brand, founded in 1889, is built on images of a black female character that have often been criticized as offensive,” The New York Times reported. “Even after going through several redesigns — pearl earrings and a lace collar were added in 1989 — Aunt Jemima was still seen by many as a symbol of slavery.”
Aunt Jemima, the Times reported, was based on an old minstrel song.
After the Aunt Jemima controversy, the great-grandson of the woman whose face adorns the syrup bottles released a statement condemning Quaker for erasing his great-grandmother’s history.
“This is an injustice for me and my family,” Larnell Evans Sr., 66, told Patch. “This is part of my history, sir. The racism they talk about, using images from slavery, that comes from the other side — white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother’s history. A black female. … It hurts.”
Following Aunt Jemima, Uncle Ben's Rice and Cream of Wheat followed suit.
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