PETA was up to their usual antics, but this time a family-owned restaurant fought back.
The genesis of the situation can be traced back to when the People for the Ethical Treatment of Animals (PETA) made the decision to launch an offensive against a seafood restaurant in Baltimore. They accomplished this by erecting a large billboard that bore the inscription "I never lent you my flesh. Go Vegan." The wording was cleverly crafted to allude to the Christian season of Lent, and the message was reinforced by the inclusion of a crucifix and a fish image.
Jimmy's Famous Seafood wasn't having their nonsense.
“It’s not a laughing matter to come after somebody’s livelihoods,” Jimmy's Famous Seafood owners John and Tony Minadakis told Fox and Friends this week. “They made it personal when they went after a small family-owned business.”
Despite acknowledging that they were facing a formidable adversary in PETA, the restaurant proprietors stood firm in their stance. They noted that the activist organization possessed "unlimited cash," yet refused to be deterred by this fact.
“We were in fight mode right away,” Tony said.
Instead of backing down, John and Tony fired back with two billboards of their own.
The signs read “They died to be enjoyed, Savor the sacrifice" and “It’d be a sin to waste em,” along with images of crabs on both of them.
Additionally, they commenced the sale of t-shirts that parodied PETA, featuring the phrase "People Eating Tasty Animals."
Meet Gus...
Gus supports PETA (People Eating Tasty Animals)!
Be like Gus - https://t.co/6HjQxskq3N!
Proceeds benefit @SGAR_MD! pic.twitter.com/rSf5PcXrD9
— Jimmy’s Famous Seafood (@JimmysSeafood) March 16, 2023
Jimmy's Famous Seafood was also aggrieved by PETA's mockery of the religious observance of Lent. “To go after religion was a low blow,” said John. “Some things should be off limits in the marketing world, and religion is definitely one of those.”
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