U.S. shoppers can score big savings on Ford vehicles this spring. The new campaign is called From America, For America.
From April 3 through June 2, buyers will get access to Ford’s employee pricing. That means paying what Ford workers pay—less than dealer invoice.
A Ford spokesperson said that the pricing is below what dealers normally charge. That means real savings for everyday customers.
“We have the retail inventory to do this and a lot of choice for customers that need a vehicle,” Ford said in a statement.
Shoppers can take advantage of the deal on 2024 and 2025 Ford and Lincoln models. It applies to hybrids, plug-ins, diesel, and gas-powered vehicles.
Some models are excluded. The 2025 Expedition, Navigator, Raptors, and Super Duty trucks aren't part of the deal.
Electric vehicle buyers can benefit too. Through June 30, Ford’s Power Promise includes a free home charger and standard installation.
Ford said the move is a response to economic uncertainty. “Uncertain times” and “complexities of a changing economy” prompted the launch.
“For 121 years, we've put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs,” Ford stated. “Today, we’re proud to announce a new U.S. initiative that's more than just a promotion. It's a handshake deal with every American.”