After nearly 100 years, Land O'Lakes is repackaging their products without the image of the Native American maiden named Mia.
The farmer-owned dairy company, which makes butter, cheese, and other milk products, will opt for simple packaging with only a landscape. This comes after logo of the "butter maiden" has been called "racist" and heavily criticized.
Fox News reports:
The new label was announced in a press release from Land O’ Lakes in February, though it made no specific mention of removing the Native American image from all products.
The press release shared “the new packaging will show up in a variety of ways, including through a new front-of-package design that features the phrase ‘Farmer-Owned’ above the LAND O LAKES brandmark,” as well as include pictures of farmers and co-op members on the label.
“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture—and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” said President and CEO Beth Ford.
“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford added.
Honestly, I can't even figure out how it is racist. It's not like the packaging or product is derogatory or makes fun of Native Americans.
Good news! #LandOLakes removes the Native woman from their packaging & website. https://t.co/lks8uFEeN0
— @_IllumiNatives (@_IllumiNatives) April 15, 2020
Bravo Land O Lakes! Minnesota brands should not be using racist Indian imagery any more. https://t.co/IxAaaHxn0x
— William Lindeke (@BillLindeke) April 15, 2020
Today's meme is in honor of some much needed good news:
She's gone, Land O' Lakes finally did the right thing & got rid of their racist logo rendering my & other artist's protest art either successful or obsolete depending on your view- either way #ByeButterMaiden #GoodRiddance pic.twitter.com/Tn4oLS2Yri— ElatisEagles- ᏣᎳᎩ Aunties ALWAYS bring RECEIPTS! (@EaglesElatis) April 15, 2020
About time!#LandOLakeshttps://t.co/1lodrzXVJk
— Dr HerbSistah@? (@Herbsistah) April 16, 2020
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