Applebee's has reintroduced its dollar margarita deal after a three-year hiatus to elevate sales figures.
The dining chain under the umbrella of Dine Brands confirmed the return of its Dollarita for a short period across its national outlets throughout October.
????THIS IS NOT A DRILL.????
The #Dollarita is back for October!
— Applebee's Grill + Bar (@Applebees) October 1, 2023
The beverage is "available all day, every day, but they’ll only be here in October," stated the firm.
To promote this limited offer, the enterprise secured an advertisement slot during the much-awaited Sunday evening football match between the New York Jets and Kansas City Chiefs. The ad, which highlighted the drink, bore the caption: "You asked. We delivered."
It's not the first instance of the Dollarita initiative. However, its return follows a slight decline in Applebee's sales figures.
In the recent fiscal second quarter, Applebee's encountered a "modest slowdown" in revenue from outlets operating for a minimum of a year, as conveyed by Dine Brands CEO John Peyton during a financial discussion in August.
Factors such as changing customer flow and a "slightly more hesitant consumer" contributed to this decline.
Peyton pointed out that customers are "more likely to cut back on restaurant visits, then trade down to a less expensive alternative to fight inflation."
Moreover, Dine Brands acknowledged that its rivals' aggressive promotional strategies also leaned "heavily into promotions, which also contributed to the headwinds this quarter."
Married Mother of Two Uses Her Assets to Rake Cash in Mowing the Lawn and Working On Her Farm
Honeyy Brooks transitioned from her marketing career in 2021 to ride the OnlyFans wave of opportunity. Within her initial three months on the platform, this dynamic 32-year-old Aussie garnered a whopping $10,000 AUD (approximately $6,800).
Her monthly earnings have since soared to an impressive $90,000 AUD ($57,436). However, it's not just about baring it all for the camera. Honeyy blends authenticity with entrepreneurship, dedicating herself to the genuine tasks of managing a farm. Balancing her business with motherhood and a frequently traveling husband makes her journey all the more remarkable.
50-Year-Old Heidi Klum Grabs Coffee in Shockingly Revealing Swimsuit
While vacationing in Italy, Heidi Klum revealed her toned abs and took part in the almost-bare trend.
The supermodel, at the age of 50, donned a nude string bikini and enjoyed the view of the ocean with her morning coffee.
White House Press Secretary Karine Jean-Pierre Announces Major Life Update
White House spokesperson Karine Jean-Pierre has parted ways with her partner of more than a decade, Suzanne Malveaux.
In a conversation with Vogue magazine, Jean-Pierre disclosed her split from the ex-CNN national correspondent. The duo has a nine-year-old adopted daughter named Soleil.
Entire Police Department Quits, Leaving City Mayor 'Blindsided'
Goodhue, Minnesota, a small city in the southeastern part of the state, lost its entire police force after the chief and other members of the department handed in their resignation.
"I think we're all a little bit blindsided by it, but we're resilient, and we're going to move forward," Goodhue Mayor Ellen Anderson Buck told Fox 9.
Jimmy Buffett Killed By Rare But Terrible Disease: 'Always on the Lookout'
The music legend Jimmy Buffett departed this life on Friday, aged 76.
He succumbed to "merkel cell carcinoma (MCC)", a condition he battled for a span of four years, as mentioned in the official memorial notice on his personal website.
Video of Police Officer in Uniform Getting Handsy With Scantily Clad Woman Goes Viral
A police officer from Prince George's County, Maryland, faced suspension due to a viral video that seemingly captured him sharing a kiss with a lady before they proceeded to the rear of his patrol vehicle.
"PGPD Executive Command is aware of a video circulating on social media with one of our officers. As soon as we became aware earlier today, we initiated a probe into the situation," said the Prince George’s County Police Department on their Facebook page Tuesday.