Coca-Cola is so woke, their legal department declared that they only want to work with law firms that “commit at least 30 percent of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from black attorneys.”
But wait...there’s more! TO be extra woke and live up to the “ultimate aspiration,” the firm would have at least 50 percent diversity, and at least half of them would be black attorneys.
For new matters, a law firm’s failure to comply with these diversity guidelines after two quarterly reviews will result in a non-refundable 30 percent reduction in fees payable going forward. Continued failure to adhere to the requirements could lead to a termination of the relationship between the firms and the soda company.
However, blacks only make up 13.4 percent of the U.S. population, according to data from the U.S. Census. The number of black attorneys in the U.S. is disproportionally low, making up only 5 percent of all U.S. attorneys, the American Bar Association reported in 2020.
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“The time has come for us to stop championing good intentions and motivations, and instead, reward action and results. Quite simply, this is now an expectation,” said Coca-Cola senior vice president and general counsel Bradley Gayton.
He added, “My hope is that our law firm partners view this as an opportunity to effect real systemic change and that others, both within and outside of the legal profession, take inspiration and join with similar commitments of their own.”
Am I the only one who sees how absurd this is?
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