Video platform YouTube announced that they are going to start making the “dislike” count on videos invisible as a response to “targeted dislike campaigns” and “creator feedback around well-being.”
In other words, they are trying to amend hurt feelings. Cry a river, build a bridge, and get over it.
“In response to creator feedback around well-being and targeted dislike campaigns, we’re testing a few new designs that don’t show the public dislike count,” YouTube tweeted.
“If you’re part of this small experiment, you might spot one of these designs in the coming weeks,” they added.
The Google support page also states: “Viewer feedback has always been, and will continue to be, an important part of YouTube. But we’ve heard from creators that the public dislike counts can impact their wellbeing, and may motivate a targeted campaign of dislikes on a creator’s video. So, we’re testing designs that don’t include the visible like or dislike count in an effort to balance improving the creator experience, while still making sure viewer feedback is accounted for and shared with the creator. ”
A majority of responses on both the Twitter announcement and on the support page disapprove of the idea, with some comments suggesting the move is a consequence of the tremendous imbalance of “dislikes” on the present administration’s videos on their White House channel.
Some other commentators expressed concerns that it would not be good for people who want to obtain feedback about the video quality, whether it be for creators or viewers.
In January, YouTube deleted what appears to be thousands of “dislikes” from videos on the official channel of President Joe Biden’s White House. The company said it’s a part of its regular efforts to remove engagement it considers inauthentic.
People on the platform noticed that dislikes have been disappearing by the thousands from several White House videos and started posting before-and-after screenshots on social media shortly after the incoming administration took over the channel and published its first videos.
They don’t want people to know that others disagree with Joe Biden and his administration and policies. They want us to think that everyone is on the same page and agrees. That is how they convince more people to conform and not fight back.
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