The Massachusetts pub proprietor, grappling with the struggle of selling Bud Light, donned his creative hat to devise an ingenious solution.
Customers aren't interested in Bud Light? Okay. However, the allure of an enticing mystery beer is irresistible to most!
And just like that, with a swift stroke of creativity, Bud Light has been reintroduced to the scene.
Leftist claims he will sell Bud
Light as a "mystery lager" since no one will buy it.. pic.twitter.com/JtX3pYmQj2
— 1776 (@TheWakeninq) August 2, 2023
Frankly, it's far from the worst idea I've encountered. In fact, the minds at Anheuser-Busch might consider recruiting this individual for their marketing department. Is anyone even in that department these days?
Evidently, the video related to the scheme went so viral that the manager who uploaded it had to remove it. There was a torrent of public anger as people realized they could have been tricked into consuming Bud Light.
Speaking to Newsweek, the owner explained that it was merely a jest meant to stir up a reaction, something it certainly succeeded in doing.
Sales figures have been in a free fall for countless weeks on end, with the most recent drop of 27% startling one specialist to the point that he forecasted Bud Light would lose its status as the nation's best-selling beer within the month.
Adding insult to injury, it seems that bar owners across the country are now resorting to camouflaging the brew as a last-ditch attempt to clear it from their stock.
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